Who owns fatwallet

In September , a message appeared on FatWallet. No reasons were advanced as to why the site was shuttered. With sadness, we must inform you that we have closed our operations, and our website is no longer active. Your email address will not be published.

What Happened to FatWallet. By Bradley Hobbs October 26, Last Updated On June 10th, Table of Contents. One Response I miss Fatwallet Ctgolfer. Leave a Reply Cancel reply Your email address will not be published. Explore More. Who We Are. About Contact Disclosure Privacy Policy. Affiliate Disclosure. The one-stop online shopping resource for millions of savvy consumers, FatWallet. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where smart consumers gather to share and learn how to save money on home, business, finance and travel needs.

FatWallet is regularly featured in major media across the nation as a resource for online shopping trends and tips, including the Wall Street Journal, New York Times, CNN and the Today Show, and is best known as the premium destination for coupons and deals on Black Friday, Cyber Monday, Back To School Sales and other prime shopping occasions throughout the year.

We want to make sure you get the most out of our platform. To access all the content for free, please sign up by entering your email. Sign up now. Topio Networks. Featured Lists. Edit Company. Add to My Lists Share. Kevin Ohashi: FatWallet drives a lot of traffic and sales to partners.

Can you tell us a little bit about the technology that runs FatWallet? When the site first started we were on a shared hosting environment, running on ColdFusion. One of our largest early technical challenges was growing beyond what that initial infrastructure, running on one server and running on that platform, could handle. So, needing to react to a platform that was not dealing well with the load demands and being able to react to that and moving to a different technology platform in a very short period of time, with very limited resources, was our most difficult challenge, technologically.

Kevin Ohashi: You clearly are heavily involved and successful in online marketing. How do you compare Performance Marketing versus Branding? Do you create brand value at the same time when conducting performance marketing? If so, how do you measure the value of your brand?

Tim Storm: Realistically, the difference in how I would compare performance marketing versus branding is that performance marketing is only getting paid when we create results for the advertiser. It certainly can create a branding experience, and that is a bi-product of it, but for us, if it is not creating sales for the merchant and generating revenue for us, then we are not going to continue to promote that merchant, so there is no branding in that case.

There is no free lunch in this regard. Either we are creating sales for the merchant, or it is not going to live on the site. Kevin Ohashi: Recently, there have been tons of deal and coupon type companies popping up. One major example that comes to mind is Woot.